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Bobby
Rahal Aston Martin
Stirring the Emotions
Connolly
leathers, wood carpets, burr wood veneers and zero to 100 mph in a
stunning 11.4 seconds. How do you market a legend, the vehicle James
Bond considers the ultimate company car. We merged several top-level
lists to identify surgeons, high-level executives and successful entrepreneurs
who not only had a taste for the finer things in life, but the financial
wherewithal to afford them. Then we designed a direct mail series that
let them see the elegance and beauty of the Aston Martin through translucent
envelopes. The headlines, Beauty with a Hint of Menace and Cocktails
will be Shaken, You'll be Stirred whet their appetites for
the final mailer — an invitation to test drive an Aston Martin
at an exclusive event at Nemacolin Woodlands.
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