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Duraliner
Trade
Show Strength
Underground
Solutions wanted to have a strong presence at an industry trade show
with their lead product, Duraliner. Our idea was to create a powerful
position for them conceptually as well as physically. We designed a
16-foot triangular tower that literally did tower over the conference
floor. The conceptual positioning was based on Duraliner's 100-year
design life. This design life more than doubled any of the competition's
systems.
"The Future
of Pipeline Renewal" was a natural theme and the futuristic visuals
were show stoppers as well as being strong support for the overall
concept.
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