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Steel
Tube Institute
Designs
for the 21st Century
Architects
in Europe, Japan and Canada love to use steel tubing in their designs.
But not in the U.S. Here, architects had been trained to build with
steel structurals, concrete and wood. The answer: Show signature works
of famous architects which feature tubing. Create a theme, "Designs
for the 21st Century," to emphasize that building designs are
changing. The client had an aggressive goal: double sales in six years.
Sales more than doubled in less than four. And they're about to double
again!
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